OLYMPIC CHANNEL - wherever THE GAMES NEVER FINISH
NEW world OLYMPIC DIGITAL PLATFORM LAUNCHED AND APP currently offered FOR transfer
This historic launch builds on the joy of the Olympic Games Rio 2016 and follows the colorful celebration of the Closing Ceremony.
IOC President Thomas Bach said: “The launch of Olympic Channel could be a key milestone for the Olympic Movement and a results of Olympic Agenda 2020. it's the beginning of AN exciting, new journey for athletes, fans and new generations to attach with sport and therefore the Olympic values a day of the year.”
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The Olympic Channel could be a new, ground-breaking digital platform, wherever fans will expertise the ability of sport and therefore the Olympic Movement all year spherical. it's galvanized by sport with athletes at the guts of its programming.Designed for a worldwide audience, the Olympic Channel is launching with content from round the world as well as original shows, news and highlights. Premiering at launch to continue the joy of the Olympic Games is “Viva 2016”, AN exclusive behind-the-scenes-look at the assembly of AN Olympic Games gap Ceremony.
In addition to the free digital platform, athletes and fans will follow Olympic Channel social media handles on Facebook, Instagram, Twitter and YouTube.
In the build-up to the Olympic Channel launch, the IOC declared 2 instauration Partner agreements with Bridgestone and Toyota. The instauration Partner programme engages Worldwide prime Partners in supporting the mission of the Olympic Channel by collaborating on branded content and different distinctive production partnerships to push sport and therefore the Olympic values.
About the Olympic Channel
Provide a platform for the continual exposure of Olympic sports and athletes on the far side the Olympic Games amount and facilitate produce anticipation whereas providing opportunities to "re-live the experience" when the Games
Continuously highlight the relevancy of the Olympic Movement's ideals to the challenges of today's world
Provide a platform for sharing the IOC's terribly wealthy heritable assets and archives with the globe and build further worth and content for the IOC archives
As a matter of priority, have interaction the young generations round the world victimization strategies that square measure relevant to them, building understanding, diversion and education.
At launch, the Olympic Channel are going to be a digital platform, with on-demand content offered across the net, mobile, pill and different connected devices wherever fans will expertise the ability of sport and Olympism twenty four hours per day, 12 months a year. Audiences also will be ready to access content and interact through a range of social media platforms as a part of the Olympic Channel network.
